The wine world is intimidating when you are just starting out. France alone has more than 25,000 wineries and the bottles are labeled with various phrases, regions, vineyards, vintages and classifications, often times with no mention of a grape varietal. How are you possibly to know what to buy, what’s inside the bottle, and if you’re going to like it?

Decoding French Wine: A Beginner’s Guide to Enjoying the Fruits of the French Terroir” is a clear and concise guide written with the singular goal to help early stage wine drinkers navigate and explore the world of French wine.

This new third edition of the book takes readers through France’s prominent wine regions to uncover the geography, history and wine making practices of each region. Along the way, build a list of high quality, value priced producers to start with, and before you know it, you’ll be off exploring and decoding the vast and awesome world of French wine.

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Decoding French Wine

New Book – DECODING SPANISH WINE – Available Now

It’s finally here. We’ve been working on this one for a while now and I’m super pumped to finally put it out in the world and be able to share it with you.

Our new book “Decoding Spanish Wine: A Beginner’s Guide to the High Value, World Class Wines of Spain” is now available in print and eBook on Amazon. This is the follow up to our previous book, “Decoding Italian Wine.”

The goal with our wine books is to deliver tons of relevant info in the most easily digestible and fun to read way possible. I think we did it again with “Decoding Spanish Wine.”

The book covers all the main grape varietals and wine regions in Spain along with information on vintages, classifications, top value picks, how to read a Spanish wine label and wine and food pairing recommendations.

Spanish wine deliver some of the best values in the world right now in my opinion and we put all of our effort into creating a book that will help you take your Spanish wine drinking to the next level and find new awesome wines for great prices.

“If you’ve ever been the least bit curious about Spanish wine, then this is the book to have on your shelf. The style is accessible, and the narrative is written with ease. It’s like you’re sitting down with the authors on their porch, sipping on Cava, and having a chat about great Spanish wine region . Great work gents!” – Naushad Huda, Founder and CEO, and Editor of DRIVE THROUGH NAPA

“Kudos to Andrew Cullen and Ryan McNally for this accessible deep-dive into Spanish wines. For anyone looking to expand their wine knowledge, DECODING SPANISH WINE is a must buy. Salud!” – Amy E. Reichert, author of THE COINCIDENCE OF COCONUT CAKE and THE OPTIMIST’S GUIDE TO LETTING GO


Decoding Italian Wine: A Beginner’s Guide to Enjoying the Grapes, Regions, Practices and Culture of the “Land of Wine”

Wine books typically fall into two categories: those that are 1,000 pages and cover every acre of grape growing across a particular country, and those that try to squeeze the same amount of information into a smaller number of pages. While there’s a place for those books, we believe an introductory study of wine can be achieved without committing to an academic, encyclopedic read or bulling through a condensed group of dry facts.

Written by the creators of and, “Decoding Italian Wine” is a fun, entertaining and easily digestible guide to enjoying Italian wine. Set against a backdrop of fast facts, regional breakdowns with maps, pop culture references and interesting historical tidbits, “Decoding Italian Wine” allows readers to absorb a plethora of Italian wine information without the effort required to study dense text filled with obscure grape varietals and arcane industry lingo.

Our goal is for readers to feel comfortable visiting the Italian wine section at their local wine shop, engaging in dialogue about the wine, and picking out a bottle they’ll enjoy. We want readers to open the wine list at an Italian restaurant, understand what they’re looking at, and have fun picking a wine that will pair best with their meal.

Along the way we’ll show you how to read Italian wine labels, discuss how Italian wines are classified, suggest some amusing Italian phrases to work into your vocabulary, highlight rappers’ passion for Moscato, and even share a little bit about the wine scenes in classic Italian films like “Bicycle Thieves” and “La Dolce Vita.” Salute!

Decoding Italian Wine will be a very helpful and essential instrument for a deeper and wider Italian wine education. A clear guide for anyone approaching the Italian Wine world.” — Giacomo Fani, Frescobaldi Winery

“Despite the confounding nature of the Italian wine world, Decoding Italian Wine manages to tackle the subject in an informative and practical fashion while remaining refreshingly approachable.” — Ryan O’Hara, editor of

“A fun and informative read that takes the snobbery and mystery out of Italian wine labels.” — Colleen Oakley, author, Before I Go

Decoding Italian Wine is a totally enjoyable read that will leave you yearning to take a wine tour of the ‘Land of Wine.'” — Doug Pike, author/cartoonist, Gone with the Wine and Dining Out – Way Out!

Check out the book in print and eBook formats on